The Art of Innovation
Let the Good Times Roll by Guy Kawasaki: The Art of Innovation
Another cool post here. Money quote:
Think digital, act analog. Thinking digital means that companies should use all the digital tools at its disposal–computers, web sites, instruments, whatever–to create great products. But companies should act analog–that is, they must remember that the purpose of innovation is not cool products and cool technologies but happy people. Happy people is a decidedly analog goal.