Store Listings Scaling Back Again
eBay has ended, at least temporarily, an experiment with virtually unlimited stores listings showing up in results.
In the meantime, during this experiment, every seller I’ve talked to has noticed an increase in Store sales.
Reasons cited include “buyer confusion” due to too many results. Is that the real reason?? — Usability studies show most people stay on the first page. Beyond that, many buyers stay above the fold and don’t scroll down.
As an example, I searched on “Nikon D70″. Google returned 17 million results. Yahoo returned 4 million results.
I understand that Google continuing to gain search share is separate from the eBay buyer experience, but clearly the game is not just about result count.
The key is relevance. eBay is growing beyond its “sort by closing time” roots. That’s one of the improvements eBay Express is going to introduce when it launches…
Why not rank things like Google does - based on buyer behavior?
March 28th, 2006 at 9:43 pm
Careful, talking like that in a public forum may bring the Ebay Gestapo upon you. Logic is not a valid reason for making choices. Just look at the some of the other ebay blunders such as “usetheyellowbutton” and only having one email address for an entire business or My messages or….it keeps going and going and going. They are the Energerize bunny of questionable logic