Online Reputation Management Service

# Link: New Online Reputation Management Service

I get the idea, but how is it different than a Technorati search?
Transparently, what are you doing for customers?  Early take: The marketing site describing this service doesn’t
provide enough detail for me to make that determination.  I’m sure Andy would agree with all of this, and it would be great if we could start a conversation with Andy Beal here on "Smoke and Mirrors".  Isn’t that what this medium is all about?

Update:  Andy is already here and answering comments!  How’s that for service?!  Fire away with questions.

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