Multi-channel key to your online strategy
Search still effective? yes and no | ContextRulesMarketing.blogspot.com
This blog mentions that those who are most effective in search use it as part of a larger strategy.
I would say this is true of eBay, comparison shopping engines, search, or almost anything in life. You wouldn’t put your entire net worth in one stock would you? So why would you put all your online growth prospects into one channel?
Google, Yahoo, eBay, Shopping.com, Shopzilla? Your answer should be: whatever works for me. As long as you are meeting your customer acquisition and/or margin targets, you should really be agnostic to the channel.