Smoke and Mirrors

Measure What Matters

A few interesting ones:

• System uptime (Sun)
• Cost per available seat kilometer (Go Fly)
• % of people who say they would use your service again? (Go Fly)
• # of PhDs on staff (MathSoft)

I find articles like this interesting because as a small company you’re always looking for ways to improve. It’s sometimes useful to get a sense what other companies measure. A great book which delves into this topic a lot is Less is More, which I think is a really interesting book.

Another thing I found interesting about this article is that they were asked about “measurements” and only a many of the answers did not focused on something that could be measured, but things that were more soft.

This entry was posted on Tuesday, January 17th, 2006 at 10:28 am and is filed under Customers, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.