Smoke and Mirrors

Negative Online Experiences Poses Danger to Retailer Brands - InternetRetailer.com

Some interesting tidbits from this article:

82% of consumers polled in the 2005 Holiday Shopping: Online Customer Experience Survey, conducted by rich media applications provider Allurent said they’d be less likely to return to a site where they’d had a frustrating shopping experience…

76% of those responding to the survey saying they were more likely to buy at a site that offers rich features such as product zoom and 360-degree product views

Make sure your buyers have a good experience. Also, especially in apparel and other high-touch categories: make sure buyers can see as much of your products as possible. Allow them to see left, right, front, back, etc. And easily!

This entry was posted on Thursday, January 26th, 2006 at 9:10 pm and is filed under Commerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.