eBay Fee Increase: What’s Going On?
As anyone who follows eBay is aware, eBay raised their pricing on Store listings last week. Here are some of the messages eBay is trying to send:
1 - if you’re a media seller, put your top sellers in core auticons, and the rest on Half.com.
2 - if you have a store populated with junk that doesn’t sell, we don’t want it on the site.
3 - eBay Stores as a “platform” isn’t viable.
For #3, I think eBay is trying to, in some ways, encourage sellers to get into eCommerce — I’m actually surprised they didn’t mention their ProStores offering as part of their announcement.
eBay Stores has always been somewhat of a red-headed stepchild on eBay, and with the new fee increases, it has even less of a place on the site. I think a year or two from now, there may not be a venue called eBay Stores.
It will be: eBay Core, eBay Express, ProStores.