Smoke and Mirrors

Church of the Customer Blog: The most influential media
1. Word of mouth
2. TV
3. Coupons
4. Newspaper inserts
5. Read article
6. Direct mail
7. Magazines
8. In-store promotion
9. Cable TV
10. Internet advertising

I definitely find this true. What I find more interesting is how high coupons come on this list: #3. This one is a real eye-opener to me. The fact that #1 is word of mouth isn’t so surprising to me.

Internet advertising moves up to #4 for 18-24 year olds…

This entry was posted on Wednesday, December 21st, 2005 at 9:14 pm and is filed under Customers, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.