Amazon Acquires Fashion Retailer, ShopBop
Amazon.com Acquires Fashion Retailer | yahoo.com
Not much released, but I think this is Amazon placing a little larger bet on an Internet shopping category which seems to be on the rise.
So here’s the question - will they integrate this with their Amazon brand, which to me means “books and electronics” or keep it separate?
The trend these days seems to be multi-branded rather than a single unifying brand. One of the reasons for that is that it’s better for search optimization. The other half of it is obviously mindshare.
Amazon is generally pretty focused on technology, I wonder if there is a hidden technology play in here we don’t hear about…